SWOT analysis is a powerful tool to use as part of the strategic planning process.The BCG matrix is widely used to perform business portfolio analysis as one of the steps in strategic planning process.Get a FREE copy of our Strategic Planning Workbook with each copy of this Excel version of the BCG Matrix.The framework assumes that (a) an increase in relative market share will result in an increase in the generation of cash; (b) a growing market requires cash investment to respond to the market growth.
These units typically generate cash in excess of the amount of cash needed to maintain the business. As the markets are mature new competitors do not enter and many of the weaker existing competitors withdraw from what they see as an unattractive market with little growth prospects. The cash cows tend to become dominant suppliers and get good cash returns with very little investment being required to maintain market share. These units typically are cash traps with money tied up in a business that has little future potential. The disposal of Dogs can generate cash to invest in more attractive sectors. Because of their high growth rate and the need to increase market share they typically require significant cash investment. Being high growth sectors they will frequently be very competitive and may already have some Stars. Question marks must be analyzed carefully in order to determine whether they are worth the investment required to grow market share. If market leadership is maintained, then as the market matures and growth slows down, the Stars become Cash Cows and generate significant cash and a high return on assets. The result is a balanced portfolio of high growth and cash generating lower growth unitsproducts with the appropriate risk and reward profile. The size of the individual bubbles show the relative market sizes. Our SWOT Matrix Templates can be used to generate the results of a SWOT analysis. Excel and Word templates for the Ansoff ProductMarket Matrix are also available. The General Electric (GE) McKinsey Nine-Cell Matrix template is used to perform business portfolio analysis. General Electric (GE) McKinsey Matrix MS-Excel MS-Word template. The General Electric (GE) McKinsey Matrix template is a nine-cell (3 by 3). This package combines both the BCG Excel and Word templates at a discount of 25 on the individual prices. The Ansoff Product Market Matrix Template, also known as the Ansoff Growth matrix is a tool that helps businesses decide their product.
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